In early 2005, 50 Cent began a feud with The Game, whom he was close to before releasing his debut album The Documentary. After its release, 50 Cent felt The Game was disloyal for saying he did not want to participate in G-Unit's feuds with other rappers and even wanting to work with artists they were feuding with. He also claimed that he wrote six songs on the album and was not receiving proper credit for his work, which The Game denied.
Nevertheless, even after the situation deflated, The Game's street credibility was criticized by G-Unit. The group denounced The Game and announced that they will not feature on his albums. During a performance at Summer Jam, The Game launched a boycott of G-Unit called "G-Unot".
After the Summer Jam performance, The Game released a track, "300 Bars and Runnin", which addresses 50 Cent and G-Unit. He continued his attacks with a DVD titled Stop Snitchin, Stop Lyin'. After numerous songs aimed at G-Unit, 50 Cent responded to The Game's rebuttals on mixtapes. One track, "Not Rich, Still Lyin'", imitates The Game, attacks his credibility, and mentions his feud with his brother, Big Fase 100.
The Game also released mixtape covers parodying the rap group. After he displayed pictures of G-Unit dressed up as the Village People, 50 Cent posted a cover of The Game's head on the body of a male stripper. Although he was signed to Aftermath Entertainment, The Game left the label and signed with Geffen Records to terminate his contractual obligations with G-Unit.